Viewing feedback that arrives too late to be useful
Vendors wait. Applicants go quiet. A faster, more honest feedback loop can be the difference between a second viewing and a withdrawn listing.
For estate agents
The CRM stores the property. The real work happens between viewings.
Feedback, vendor updates and the notes you actually need before a second viewing still fall through the gaps of most agency software.
Estate agency is a chain of conversations: vendors who want to know how the viewing went, applicants who felt one thing and said another, and a diary that never quite matches the day.
The official systems are good at listings and compliance. They are less good at the human texture of a deal — which is often where people invent their own side-systems.
If you have spotted a gap that every agent in the office works around, it is worth asking whether a focused product could do that job properly.
Problems estate agents often mention
Vendor updates that take a whole afternoon
The same round of calls, slightly reworded. A calmer way to keep vendors informed would free people for actual selling.
Notes that live in the negotiator’s head
“They hated the kitchen but loved the garden” is the kind of detail that never makes it into the CRM field. It is also the detail that wins the next conversation.
Accompanied viewings and keys that never quite line up
Small operational snags create big client frustration. The product is not always a new CRM. Sometimes it is the missing layer around keys, access and timing.
How we would look at it
A short, honest process. The aim is to decide whether the idea is worth pursuing — not to sell you a big project.
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1
Share the problem
Tell me what you have noticed, who it affects, and how people handle it today.
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2
Explore the idea
A short conversation. I will tell you honestly whether I think software is the right next step.
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3
Discovery Workshop
If it is worth going further, we turn the idea into a practical plan before anyone writes a lot of code.
Questions estate agents often ask
Almost certainly not. The useful ideas in agency work usually sit around the CRM — feedback, notes, vendor communication — rather than trying to become another all-in-one system.
Yes. Plenty of good ideas start with one person who feels the problem every day. We would talk about who would actually use it, and whether it could start small.
There is a lot of property tech. There are also a lot of agents still using WhatsApp as the real system of record. The interesting ideas tend to be specific and unglamorous.
Tell me about the gap in the process.
If I think I can help, I will invite you to a short conversation. The aim is to decide whether the idea is worth pursuing.